Rauw Alejandro
Despacito from Puerto Rican singer Luis Fonsi The song, as well as Daddy Yankee became the song that was streamed the most within less than six months. The song was a mix of reggaeton and pop which not only brought attention to Latin music but as well reggaeton. In 2015 there were only two mostly songs with Spanish lyrics on the Billboard Top 100 and in 2016 there were four. The Despacito album reached its peak chart-topping success in 2017, 19 tracks primarily composed in Spanish made it to into the Top 100. This number rose to 41 in 2020. Justin Bieber's bilingual version of Despacito was released in the year. Then, numerous famous artists began collaborating with reggaeton singers. Drake collaborated with Bad Bunny to create MIA (2018), and Madonna collaborated with Maluma in the creation of Medellin. In 2020, a few Reggaeton artists were complaining about the advancing of their genre to the mainstream. But a newer generation such as Rauw Alejandro was keen to keep the trend going. It often blended elements from electronic dance music, as well as different styles.
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